About DIVA

Two women behind the jewelry counter at DIVA in Amsterdam

Sparkling in Amsterdam for 40 Years

The story of DIVA begins with Catherine Pougatch. She moved from Paris to Amsterdam for Love and opened her own jewelry store here. With her personal taste and love for unique jewelry, she laid the foundation for DIVA Sieraden Amsterdam.

After her studies in Industrial Design, Sabine de Vries took over.  With her design background and eye for form, material, and detail, she continues to build on the story of DIVA.

Our own atelier is where the handmade collections Bo Jewels, Bo Gold, and Bo Jewels Uniques are created. From refined designs to striking statement pieces.

In addition, you will find a carefully curated selection of jewelry brands, including Ayala Bar, GAS Bijoux, IBU Jewels, and Zag Bijoux. Different styles, with one thing in common: they give you the freedom to express your own style.

Whether you are looking for something beautiful for yourself, a special gift, or a piece of jewelry for a special occasion, we are happy to help you choose. Visit us in Amsterdam or discover your favorites in our webshop.